First off, let’s get two very important things straight about Soaps & Detergents:

» All SOAPS are harsh synthetic chemicals: there is no such thing as ‘Natural’ soap – they are all the product of violent industrial processes.

» People or companies that claim otherwise are either deliberately deceiving you, or are unfortunately ignorant of basic chemistry!

JooMo - World's FIRST EVER 100% Truly Natural Face Wash

We don’t want to get into a chemistry lesson here, but there is one technical process that must be understood: Saponification. In brief, saponification is the process used to create ALL soaps and detergents, and is a violent, exothermic chemical reaction between a strong base (normally caustic soda) and triglycerides (ie. fats and oils).

The result is that all soaps, detergents, cleaners and foamers are highly alkaline (usually pH 9 – 11). Ingredients such as SLS/SLES, Coco-glucoside, Cetearyl Glucoside, Sodium Cocoyl Glutamate/Isethionate, Lauryl Glucoside, Sodium Cetearyl Sulfate, etc. therefore increase skin pH way above its natural levels.

So, what is our skin’s ‘natural’ pH…?

It used to be incorrectly believed that natural skin pH is 5.5. However, recent scientific studies estimate that in fact the ‘natural’ skin surface is really much more acidic, with an average pH of 4.7.

Why? Because when normally measured in trials, people’s skin has had its pH altered by regular and recent use of soap and other alkaline substances used in most normal skin care products. If skin is left to its own devices, the body creates an antimicrobial environment, sometimes even below pH 4.0.

“Use of cosmetic products, especially soaps, have profound influence on skin surface pH”

“It is demonstrated that skin with pH values below 5.0 is in a better condition than skin with pH values above 5.0”

“An acid skin pH (4-4.5) keeps the resident bacterial flora attached to the skin, whereas an alkaline pH (8-9) promotes the dispersal from the skin.”

Lambers H., Piessens S et al Natural skin surface pH is on average below 5, which is beneficial for its resident flora

Research scientists have demonstrated that skin with pH values below 5.0 is in a better condition than skin with pH values above 5.0, as shown by measuring the biophysical parameters of barrier function, moisturisation and scaling.

Encouraging ‘Good’ Skin Bacteria… 

The skin’s pH value is one of the major contributors to acne and other immune response skin problems such as eczema and dermatitis.

Helping to maintain the strength and cohesiveness of the skin, an acid skin pH (4-4.5) keeps the resident bacterial flora (‘good bacteria’) attached to the skin, whereas an alkaline pH (8-9) promotes their dispersal from the skin and leads to pathogenic bacterial, fungal growth and long term immune system malfunction and allergy problems.

“By artificially adjusting the skin’s surface acidity, we can optimize its barrier function and promote improvements in skin health”

Joachim Fluhr, MD, a postdoctoral research fellow at the SFVAMC and UCSF – The Skin’s Acid Coating: Researchers Explain Its Origin And How It Maintains Skin Integrity

For instance, Propionibacterium acnes is a bacteria that normally lives on the skin, and is found on all skin regardless of the presence or absence of acne. It only becomes a problem when skin environment is out of balance and in an ‘abnormal’ state.

Doctors and dermatologists state that washing with soap:

» dehydrates the skin
» irritates the skin
» washes away ‘Good’ Bacteria
» increases the risk of infection

According to dermatologist Joshua Zeichner (assistant professor of dermatology at Mount Sinai Hospital in New York City), parents should stop bathing babies and toddlers daily because early exposure to dirt and bacteria may help make skin less sensitive, even preventing conditions like eczema in the long run.

“I first became aware of these [health consequences] when I was a touring ballet dancer and met a friend whose skin had been severely damaged by excessive use of soap products. He was condemned to treat himself with medical creams for the rest of his life.”

Donnachadh McCarthy, The Guardian, March 2016

Why JooMo® are different from ALL the rest…

JooMo® never use soap or any other dangerous synthetic cleaners. Instead, natural Saponins are used as the key cleansing and moisturising component of the SaponinJ™ repair system. Simultaneously, SaponinJ™ also conditions and rebuilds the skins natural defences, and slowly returns it to its natural pH (4-4.5).

Microbiota Immune Response Regulation (MIRR)™ Technology…

New technology using ‘Good’ Skin Bacteria has allowed JooMo® to become the very first to move the science of gut health to the skin. Unlocking the secret of the hidden, microbial world of the skin surface, Microbiota Immune Response Regulation (MIRR)™ technology is the game changing science behind the World’s First Ever 100% Truly Natural Face Wash.

“People don’t realize that the skin does a pretty good job of cleaning itself…”

Dr. Casey Carlos (assistant professor of medicine in the division of dermatology at the University of California San Diego)

You can purchase JooMo® 100% Truly Natural Face Wash from Our Shop or from the JooMo® Storefront at Amazon.co.uk