What is 100% Natural?

100% Natural & Preservative Free

Simple: it means that all our ingredients are taken directly from nature using normal mechanical extraction or natural solvents (eg. water!), and no chemical or physical changes ever occur.

All JooMo® products are guaranteed 100% Truly Natural & Preservative Free - the Holy Grail in cosmetic formulation!

Preservative and Chemical Free!

» No Additives
» No Preservatives
» No Parabens
» No Foam Boosters (SLS, SLES etc)
» No Soaps or Detergents
» No Sulphates
» No ‘Naturally Derived’ rubbish!
» No ‘Nature Identical’ nonsense!
» No Alcohol
» No Alkalis
» No Synthetic Perfumes
» No Synthetic Colourings
» No Synthetic Chemicals
» No Mineral oils
» No Petrochemicals

» No Silicones
» No Animal Testing
» No Antiseptics
» No Bio-technology
» No Fermented products
» No Genetically modified “natural” by-products (eg. Xanthan Gum).
» No Ingredients extracted with synthetic solvents
» No Contamination
» No Bioaccumulation
» No Water Toxicity
» No ingredients that haven’t been tried and tested for 1000’s of years!
» No Body odour (Saponins are deodorants)!
» No Ingredients you can’t eat!


Aqua, Saccharum Officinarum (Unrefined Sugar) Extract, Maris Sal (Organic Sea Salt), Saponins, Mel (Unprocessed Raw Honey), Citrus Aurantium Dulcis (Orange) Juice, Cyamopsis Tetragonoloba (Guar) Gum, Acacia Senegal Gum Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil, Cinnamomum Cassia (Chinese Cinnamon) Leaf Oil

Our ingredients actively repair the damage and ill health caused by additives in normal skin care products.

The key is our unique discovery of the correct balance of active ingredients.

While we're not going to give away all our formulation secrets, we will let you know about how some of our ingredients act on their own. Of course by acting synergistically in our 'Good' Skin Bacteria (MIRR)™ technology, the effect is enhanced and magnified:

Ingredient properties!

Saponins are natural cleaners with a never ending list of skin benefits, unlike soap which dries out skin and alters the natural pH. As well as being excellent cleaners, Saponins are also brilliant anti-irritant, anti-oxidant, anti-inflammatory, and anti-allergic (hypo-allergenic) agents, and possess extensive antimicrobial, anti-viral, anti-fungal and anti-carcinogenic properties. Saponins possess significant deodorant properties too.

Our proprietary Essential Oil blend uses its anti-inflammatory and antimicrobial properties to stop Acne and calm down inflamed skin.

Our Organic, Unprocessed Thyme Honey softens, moisturises, heals and calms sore skin. It retains moisture and keeps skin hydrated, and is also anti-bacterial, anti-fungal, antimicrobial and anti-inflammatory.

Sweet Orange oil treats acne and makes dull skin gorgeous. It’s good for balancing and for circulation, and replenishes dry skin. It’s also good for eczema, eliminates toxins, is anti-viral, antibiotic and antimicrobial, and acts as a tonic to boost dull skin.

Orange Juice renovates your skin with its stimulating action, reduces oiliness with its astringency and shrinks pores. It stimulates metabolism, eradicates acne and acts as a pH modifier.

Sea water is used for acne, eczema and psoriasis, and Salt baths reduce inflammation, improve circulation and heal sore skin. Our Organic Sea Salt is a key component in building the skin’s natural defences. It restores balance to greasy or dry skin, gets rid of impurities, stimulates the skin’s own activity, gives skin minerals and trace elements, renews the complexion and has extensive healing properties.

Guar Gum is an emollient and anti-inflammatory.

Unrefined, Raw Cane Sugar nourishes, soothes and helps maintain the correct skin flora. It is anti-bacterial and speeds healing.

Gum Arabic is a natural gum made of hardened sap taken from two species of the acacia tree; Acacia senegal and Acacia seyal. It has soothing and anti-inflammatory properties.

How does the existing 'natural' skin care industry deceive the public?

» The 97% Natural’ comedians! Some brands make claims like ‘97% Natural!’ This is clearly absurd as less that 1% of some synthetic products can cause severe damage, so 2-3% of any synthetic product is really bad news!

» The ‘Naturally Derived‘ jokers! Others in the so-called ‘natural’ brigade claim 100% natural because they include ‘Naturally Derived’ ingredients: this is basically the process of the chemical alteration of natural substances – this includes every synthetic chemical ever made!

» The ‘Nature Identical‘ jesters! This is the process of manufacturing in the laboratory an obscure substance found in nature, and then including it in their ‘Natural’ finished product.

» Claiming a product uses ‘Plant Based ingredients’: a term widely used that is used to cover up the fact that the ingredient is a chemical synthesized from plant extract raw materials. Soap is the common example (see following…)

» The ‘Soap is Natural‘ claim is a common deception based on the fact that one of the raw materials (a fat or oil) is natural, forgetting that all soaps and detergents are synthetically created by the violent reaction of these raw materials with a powerful caustic chemical alkali like sodium hydroxide or  potassium hydroxide. Please get this straight: there is no such thing as ‘natural’ soap! more »

» And finally to ‘Organic‘! Oh dear. Please could someone explain to us how adding 1 or 2 organic products mixed in with a sea of synthetics is of any use at all?

Most standard skin care companies claim their products are ‘Natural’ when in fact they are not.

JooMo® will never use any misleading, deceitful or dishonest terms for our ingredients.

As a result of this, JooMo® intend to re-define the cosmetics industry and bring in a set of new EU wide honest labelling standards

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