About us

The Story of JooMo

We pledge

Award Winning JooMo® is an innovation led business dedicated to enhancing the lives of young people across the world.

Our mission is to clear up the confusion in the natural cosmetics industry so that consumers can make an informed judgement, and we will start a new movement for Third Wave truly natural cosmetics that are health bringing by focusing on restoring your skin’s microbiome. This will revolutionize and transform the marketplace and start to put an end to the Skin Allergy Epidemic.

Through our operational structure and business principles, we will become role models for how a modern successful enterprise should be run. We will embark on a a new form of ‘kind’ capitalism, where fairness, ethical dealings and ‘Trade not Aid’ ensure honest profit for all stakeholders.

The JooMo® Brand will be trusted as safe, effective, ethical, environmental and healthy.

We are JooMo!

We will end the skin health crisis. 

We will stop the deceit. 

We will restore your skin health. 

We will do it together.

Our Story

JooMo Ltd was founded by Linda Russell, Nick Wallen and twins Sam & Kit.You can read more about our Team.JooMo members here…
Astrophysicists and top tennis coaches Sam & Kit describe their incredible journey of research and discovery which led us to uncover probably the greatest advance in skin health in over 100 years.
Discover how Linda’s own desperate search for a skin cure and her horror at the mis-information by the so-called ‘Natural’ lobby, led to the creation of JooMo®

Kind Capitalism

Our success comes from our Cooperative values of honesty and fairness for all, and believe in the classical liberal values of Capitalism for All.

We want to return to the days when companies looked after their employees and had a sense of civic pride and duty.We only employ people and work with suppliers who share our values and attitudes: they will be passionate about what we are jointly doing, will have fun and feel valued and part of the business. We believe in a service culture, whereby all customers are valued and treated as important.

We have a belief in humanity, tolerance but not of prejudice and cruelty, ‘do as you would be done by’. Should never hurt or exploit people more vulnerable than ourselves.

We support SOS Africa, bringing education to children who so desperately need it.

Join Us!

Did you know that JooMo Ltd is a Cooperative?