100% Truly Natural
What is 100% Natural?
It's really very simple...
“All ingredients in this cosmetic product are taken directly from nature using normal mechanical extraction or natural solvents. No chemical or physical changes have occurred.”
JooMo alone uses legal food industry labelling definitions...
Unlike nearly all the rest of the cosmetics industry, JooMo alone base their definitions of the terms ‘Pure’ and ‘Natural’ on the very strictly enforced Food Industry labelling guidelines (eg. Foods Standards Agency (FSA) guidelines (PDF))
There are no comparable legal guidelines in the cosmetics industry, and as a result there is a huge industry wide cover-up and deceit whereby manufacturers claim their products are ‘Natural’ or ‘Pure’ when the truth is they are anything but.
Preservatives, Additives or Chemicals
Aqua, Saccharum Officinarum (Unrefined Sugar) Extract, Maris Sal (Organic Sea Salt), Saponins, Mel (Unprocessed Raw Honey), Citrus Aurantium Dulcis (Orange) Juice, Cyamopsis Tetragonoloba (Guar) Gum, Acacia Senegal Gum Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil, Cinnamomum Cassia (Chinese Cinnamon) Leaf Oil
Our proprietary Essential Oil blend uses its synergistic properties to enhance the skin microbiome and multiply the skin health benefits of its individual constituents.
Cloves hold great importance traditionally, especially in East Asia. In Ayurveda and Traditional Chinese medicine, cloves have been used extensively. Clove oil contains a compound called eugenol which is known for its antibacterial properties. It can prove effective in curing acne, reduce swelling and kill infectious bacteria at the same time.
Saponins are natural cleaners with a never ending list of skin benefits, unlike soap which dries out skin and alters the natural pH. As well as being excellent cleaners, Saponins are also brilliant anti-irritant, anti-oxidant, anti-inflammatory, and anti-allergic (hypo-allergenic) agents, and possess extensive antimicrobial, anti-viral, anti-fungal and anti-carcinogenic properties. Saponins possess significant deodorant properties too.
Sea water is used for acne, eczema and psoriasis, and Salt baths reduce inflammation, improve circulation and heal sore skin. Our Organic Sea Salt is a key component in building the skin’s natural defences. It restores balance to greasy or dry skin, gets rid of impurities, stimulates the skin’s own activity, gives skin minerals and trace elements, renews the complexion and has extensive healing properties.